If you check out the SCAD Industrial Design Brochure link here, you see a great web brochure with simple intuitive navigation. The pages turn just like the pages in a real magazine would. I've been trying to figure out how to recreate that action for use in my own online brochures. The simplest thing I've been able to come up with is designing a brochure in InDesign and exporting it as an SWF. That automatically gives that great page turning action. The problem with doing it this way is that not every computer can play SWFs.
Now, as I see it, there are two options from here: make two brochures (one that's an SWF and one that's not), or using some other way to get an animated transition. InDesign offers the ability to export the file as an interactive PDF; but the only way to see the page tranistions is to view it in full screen mode, which complicates the process of viewing an online brochure.
After a little research, I found out exactly how SCAD made their brochure. They used an online digital pubishing service at yudu.com. It offers free software that lets you upload PDFs to create the sort of document like the SCAD brochure. So, I'm going to check yudu.com out to see if it a better option for online brochures.
Sunday, September 26, 2010
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